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Let's Play!

MAGIC CITY DISCOVERY CENTER PARTICIPATING IN OUR WORLD: WORLDWIDE DAY OF PLAY SEPTEMBER 30 Global play event presented by Nickelodeon and the Association of Children’s Museums

September 22, 2023—The Magic City Discovery Center is excited to announce their participation in Our World: Worldwide Day of Play on September 30, 2023. As a day dedicated to experiencing joyful learning through play, this event focuses on getting kids and their families up, out, and playing around.

“Let’s Play: at the Magic City Discovery Center” features play by offering many free activities at different stations placed throughout the discovery center parking lots. Children and families are invited to participate in this event by showing up to the discovery center from 12:00 – 4:00 p.m.

“Play is a powerful experience that enriches people’s lives in museums, schools, homes, and beyond,” states Arthur G. Affleck, III, executive director of the Association of Children’s Museums. “ACM is pleased to partner with Nickelodeon on amplifying the importance of play on wellbeing and healthy brain development, and to make learning more effective and joyful for everyone. As children’s museums, we believe in the power of play, and we strive to nurture more play and playful learning everywhere we go.”

Our World: Worldwide Day of Play is part of Nickelodeon’s Our World global initiative to inspire kids and provide them with tools to activate their individual and collective agency. As part of a network of than 300 ACM member children’s museums who reach millions of families in North America, and the more than 1,000 museums participating in Museums for All, a national access initiative that ACM manages, the Magic City Discovery Center is a vital collaborator in the Our World: Worldwide Day of Play.

For a list of all participating Our World: Worldwide Day of Play events and more information about the initiative, please visit


About Association of Children’s Museums (ACM)

ACM is the foremost professional society supporting children’s museums in developing rich environments that stimulate children’s natural playfulness, curiosity, and creativity. With more than 470 members in all 50 states and in 19 countries, ACM champions children’s museums and together enrich the lives of children worldwide. As a global leader, advocate, and resource for the field, ACM and our member organizations strive to build a better world for children and serve over 30 million visitors annually. Started in 1962, ACM recently marked its 60th year of impactful service to children, families, and children’s museums.”

About Nickelodeon

Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing, and feature films. For more information or artwork, visit Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.


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